DVD Case Art
Designing your DVD cover is an important step in your film’s marketing and distribution process. This is particularly true for independent filmmakers since indie filmmakers rarely have large P&A budgets. This means that your potential customer’s first point of contact with your film or documentary will be your DVD cover. You need to ensure a strong initial impact and work hard to design a cover that stands out and is not simply another “me too” DVD design.
If you’re just starting out as an independent filmmaker, audiences likely won’t have read about your film in industry publications or national newspapers. Similarly, since virtually no independent films get wide theatrical releases you’ll need to work hard to get your film exposure. One way to do this is to try and stop your potential audience in their tracks with great DVD cover artwork and design. This will increase your chances that they will pick up your film to read the synopsis on the back.